Communication Planning and Master Agency Media Services

Master Agency Media Services

Communication planning and Master Agency Media Services (MAMS)

Advertising can be defined as the act or process of imparting, interchanging or transmitting information.

The main categories for communication are as follows:

Campaign advertising

Campaign advertising involves paid media placement and is designed to inform, educate, motivate or change the behaviour of the general public.

Non-campaign advertising

Functional advertising

Functional advertising seeks to impart specific information in a direct and unembellished manner and is generally for immediate or short-term appearance.

Recruitment advertising

Recruitment advertising seeks to communicate information to attract applications for specific vacancies within the Victorian Government.

MAMS Policy and Contract Guidelines

The MAMS Policy and Contract Guidelines can be found on the Victorian Government Procurement website.


For general enquiries and MAMS Service Provider contact details go to the Contacts page.

Victorian Government Communication

For more information on Victorian Government Communication including:

Last updated on Tuesday, 29 August 2017