Brand Victoria

Brand Victoria Guidelines - Version 2
Brand Victoria logos
VIC Brand font
New logos - process and approvals
Victorian Government Insignia

All Victorian Government communication should carry the appropriate Brand Victoria logo.

Brand Victoria is the property of the Victorian Government. It cannot be used by any government or non-government body without authorisation.

Brand Victoria Guidelines - Version 2

Download the Brand Victoria Guidelines - Version 2 (PDF 3.5 MB)

Version 2 was released in June 2018. It supersedes all older versions of Victorian brand guidelines and logo usage guidelines.

For enquiries or assistance, please email branding@dpc.vic.gov.au

What's new in the Brand Guidelines - Version 2?

The terms 'master brand' and 'brand mark' have mostly been replaced with the word 'logo'.

We provide more specific information about:

  • logo usage in digital applications (users can also refer to the Victorian Government Digital Standards website)
  • primary and secondary colour palette usage, including guidance on colour contrast
  • logo gradients and multiple gradients
  • logo intersection devices
  • further resources including communication guidelines (such as accessibility and signage).

Brand Victoria logos

Refer to the Brand Victoria Guidelines - Version 2 (PDF 3.5 MB). This version supersedes older versions of Victorian logo usage guidelines.

See page 6 for explanation of the primary Brand Victoria logos and other logos, which include:

  • Victoria logo
  • Victoria State Government logo
  • Melbourne logo

To download a logo file below:

  • right-click on the image and choose 'Save image as'
  • right-click on the file name and choose 'Save link as'

Four versions of the Brand Victoria logo are now trademarked. For further information about Brand Victoria trademarks, contract branding@dpc.vic.gov.au

Victoria logos

Victoria Logo black rgb

Victoria_Logo_black_rgb.png (PNG 9KB)

Victoria Logo pms 2945 rgb

Victoria_Logo_pms_2945_rgb.png (PNG 8KB)

Victoria State Government logos

Victoria State Gov logo black rgb

Black Victoria State Government brand (PNG 12kb) 

Victoria State Gov logo PMS 2945 rgb

Blue Victoria State Government brand (PNG 12kb)

Transparent file

Melbourne logos

Brand Victoria PNG File - Melbourne Logo - black

Black Melbourne brand (PNG 8kb)

Brand Victoria PNG File - Melbourne Logo - blue

Blue Melbourne brand (PNG 7kb)

Transparent file

VIC Brand font

VIC is the brand font to be used across all communications. 

Download the Brand Victoria font (ZIP 3.5 MB)

New logos - process and approvals

The Brand Victoria Guidelines - Version 2 provides information about the logo governance process for Government stakeholders.

DPC's Strategic Communication, Engagement and Protocol Branch approves:

  • the creation/development of all new logos
  • any exemptions to the Brand Victoria Guidelines - Version 2.

Who creates logos?

Each Department is responsible for:

  • developing new logos when required
  • ensuring new logos are created and used in accordance with the Brand Victoria Guidelines - Version 2.

How are logos approved?

Formal approval must be obtained from DPC's Strategic Communication, Engagement and Protocol Branch.

Before any work commences:

  • Refer to the Decision Tree on Page 10 to decide whether a new logo can be created.
  • Seek approval from your department's Senior Communication Executive (SCE).
  • Seek preliminary advice and provisional approval by emailing branding@dpc.vic.gov.au

Formal approval is obtained by submitting a completed 'Formal approval of new logos form' to branding@dpc.vic.gov.au. The form must be signed by your department's Senior Communication Executive (SCE) and accompanied by the relevant artwork. 

DPC formal approval for a new logo generally takes up to 5 business days.

Brand Victoria new logo approval form (DOCX 123KB)

Creating a logo

If you have confirmed that a new logo can be developed, refer to the Brand Architecture on Page 7 (with further guidance on pages 8-9) to decide what type of logo to create:

  • government department logo
  • government customer facing and high-profile entity divisions
  • government initiative logo
  • statutory authority/government corporation logo
  • independent logo

When creating a logo, also consider:

  • Placement: page 20
  • Colour: page 24
  • Typography: pages 26-29
  • Intersection device: page 30

Victorian Government Insignia

There are strict guidelines and requirements for the use of the Victorian Coat of Arms and the State Badge of Victoria.

Read the Victorian Government Insignia guidelines and use the insignia request form to seek authorisation.


Last updated on Thursday, 12 July 2018