Brand Victoria

All Victorian Government communication should carry the appropriate Brand Victoria device.

The brand remains the property of the Victorian Government and cannot be used by any government or non-government body without appropriate authorisation.

Brand Victoria Guidelines

Download the Brand Victoria Guidelines (Zip - 3.15 MB)

For enquiries or assistance, please email

Coat of Arms

Please read the guidelines on the use of the Victorian Government Coat of Arms.

Victoria brand

Saving image

To save the image, use your mouse to right-click on the image. Select Save image as... Then save it to your preferred location.

Victoria Logo black rgb

Black Victoria brand (PNG 9kb)

Victoria Logo pms 2945 rgb

Blue Victoria brand (PNG 8kb)

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Usage guidelines

Best of everything tagline


Victoria Tagline BOE black rgb

Black Best of everything tagline (PNG 12kb)

Victoria Tagline BOE pms 2945 rgb 

Blue Best of everything tagline - (PNG 12kb)

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Victoria State Government insignia

Victoria State Gov logo black rgb

Black Victoria State Government brand (PNG 12kb) 

Victoria State Gov logo PMS 2945 rgb

Blue Victoria State Government brand (PNG 12kb)

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Usage guidelines

Melbourne brand

Brand Victoria PNG File - Melbourne Logo - black

Black Melbourne brand (PNG 8kb)

Brand Victoria PNG File - Melbourne Logo - blue

Blue Melbourne brand (PNG 7kb)

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Usage guidelines

Aboriginal Victoria brand

Brand Victoria - Aboriginal Victoria logo black

Black Aboriginal Victoria brand (PNG 13kb)

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Last updated on Tuesday, 14 June 2016