Department of Premier and Cabinet




Victorian Government Branding Policy 
This Policy should be read in conjunction with the Victorian Government Advertising Guidelines, and other guidelines which may be issued from time to time. The policy is intended to provide guidance to Victorian Government agencies in regard to branding of internal and external communications.
Guidelines for Victorian Government Advertising and Communications 
These Guidelines operate from the understanding that advertising and communications have a clear role to assist in the efficient and effective pursuit of public policy goals. These guidelines represent basic principles that should be observed by all Government agencies in the planning, development and ongoing management of Government communications.
Bromides: Slogan Insignia Crest and Overseas Usage 
Guidelines for using bromides. The State Government of Victoria Slogan is supplied by Strategic Communications for use on State Government of Victoria communications materials.
Bromides: Stationery 
These are the bromides for State Government stationery.
Master Agency Media Service 
Master Agency Media Service (MAMS) is a whole of government contract where all advertising space is booked and placed through government appointed media buying agencies.
Publications: Use of Slogan and Insignia on Brochures 
Guidelines for using the slogan and insignia on brochures.
Publications Checklist 
This is part of a series of standards and guidelines developed by Strategic Communications. It is a reference checklist to assist with production of government publications.
Good Communications Guidelines for Writing Government Publications 
Checklist and guidelines for writing Government publications.
Branding of Victorian Government Websites 
All State Government of Victoria home pages, navigational pages, and major content pages and site entry points must carry a State Government of Victoria identifier.
Website Guidelines and Standards 
The Whole of Victorian Government (WoVG) Web Site Guidelines is for use by departmental and agency staff and consultants involved in developing, managing and maintaining Victorian Government websites.
Community Information Billboards 
The Community Information Billboard initiative is as a common signage program for all Victorian State Government departments and agencies.
Multicultural Communications Policy 
Victorian Government requirements in respect to communicating with multicultural audiences.


   
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Site Updated 09/05/2008